🔹 What is JSON?
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JSON = JavaScript Object Notation.
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It is a lightweight data format used to store and exchange information between systems.
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JSON looks like text, but it is structured with key–value pairs (similar to a dictionary).
🔹 What is a JSON Prompt?
When we use AI tools (like ChatGPT, image/voice generators, etc.), instead of writing normal text instructions, sometimes we give structured instructions in JSON format.
This is called a JSON Prompt.
It helps AI understand exactly what we want, because the structure is clear and unambiguous.
Example JSON Prompt for creating a video:
{
"video_ad": {
"title": "Aventador - The Future Unleashed",
"style": "Cinematic",
"product": {
"name": "Aventador",
"type": "Sports Car",
"brand_identity": "Futuristic"
},
"visuals": {
"opening_scene": "Car emerging from the shadows",
"closing_scene": "Car driving into the sunset"
}
}
}
Here the prompt tells the AI:
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Title of the video
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Style of the video
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Product details
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Visual details (opening & closing scene)
✅ In short:
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JSON = structured data format.
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JSON Prompt = structured instructions (in JSON) given to an AI or software so it can generate exactly what we want.
Basic Prompt :
JSON Prompt format that you can reuse to create your own video ads:
{
“description”: “”,
“product_name”: “”,
“product_type”: “”,
“brand_style”: “”,
“style”: “”,
“camera”: “”,
“lighting”: “”,
“location”: “”,
“time_of_day”: “”,
“atmosphere”: “”,
“elements”: [],
“motion”: “”,
“cta_motion”: “”,
“ending”: “”,
“text”: “none”,
“keywords”: []
}
Prompt 1: Sports Car
{
"video_ad": {
"title": "Aventador - The Future Unleashed",
"style": "Cinematic Rewel",
"product": {
"name": "Aventador",
"type": "Sports Car",
"brand_identity": "Futuristic"
},
"visuals": {
"opening_scene": {
"environment": "Dark futuristic city skyline with neon lights, fog, and reflections on wet asphalt",
"camera_motion": "Slow aerial drone shot swooping down towards the glowing streets",
"color_palette": ["electric blue", "neon purple", "jet black", "chrome silver"],
"sound_design": "Deep bass rumble, subtle futuristic synths"
},
"mid_scene": {
"focus": "Close-up shots of the Aventador’s headlights igniting like plasma cores",
"motion_elements": [
"Particle effects resembling energy waves",
"Slow-motion sparks flying as tires grip the ground",
"Dynamic glitch transitions synced with electronic beats"
],
"atmosphere": "High-speed chase feel with urban holograms and futuristic billboards reflecting on the car"
},
"highlight_scene": {
"visual_effects": [
"Time-slice shots showing the Aventador breaking through digital glass",
"Cinematic lens flares trailing behind the car",
"Holographic speed lines wrapping around the body"
],
"camera_motion": "Orbiting 360° dolly shot around the Aventador at peak acceleration"
},
"ending_scene": {
"environment": "Car stops at the edge of a futuristic neon-lit cliff overlooking a vast glowing city",
"text_overlay": {
"headline": "Aventador",
"subheadline": "Drive the Future. Own the Night."
},
"call_to_action": "Experience the Power – Book Your Test Drive Now",
"visuals": "Glitch-text transition with logo reveal and metallic sound burst"
}
},
"motion_graphics": {
"transitions": ["glitch distortion", "neon light streaks", "energy wave wipes"],
"text_animations": ["kinetic typography", "3D extrusion with glow", "digital flicker effects"]
},
"music_and_sound": {
"soundtrack": "Epic cinematic electronic score blending orchestral hits with futuristic synthwave",
"sound_fx": [
"Engine roar synced with bass drops",
"Tire screeches morphing into digital distortion",
"Metallic whooshes during transitions"
]
}
}
}
Prompt 2 : Smart watch
{
"video_ad": {
"title": "ChronoEdge S7 - Time Beyond Limits",
"style": "Cinematic Rewel",
"product": {
"name": "ChronoEdge S7",
"type": "Smart Watch",
"brand_identity": "Futuristic"
},
"visuals": {
"opening_scene": {
"environment": "Dark futuristic chamber with holographic grids, glowing mist, and energy pulses running across walls",
"camera_motion": "Slow zoom-in through holographic particles towards the floating ChronoEdge S7",
"color_palette": ["neon cyan", "electric violet", "graphite black", "chrome silver"],
"sound_design": "Deep ambient hum with pulsing futuristic synth beats"
},
"mid_scene": {
"focus": "Close-up of the watch face activating with luminous energy, revealing holographic interface and glowing edges",
"motion_elements": [
"Digital particles orbiting around the watch",
"HUD-style holographic animations expanding outward",
"Slow-motion rotation with dynamic light reflections"
],
"atmosphere": "Weightless futuristic lab atmosphere with subtle lens flares and energy fields illuminating the watch"
},
"highlight_scene": {
"visual_effects": [
"Watch breaking through a digital prism with shards of glowing glass",
"Energy rings pulsating around the bezel",
"Futuristic timeline visuals wrapping around the watch in 3D space"
],
"camera_motion": "Orbiting 360° shot with dramatic depth-of-field and speed ramping"
},
"ending_scene": {
"environment": "ChronoEdge S7 levitating above a glowing neon pedestal, surrounded by holographic data streams",
"text_overlay": {
"headline": "ChronoEdge S7",
"subheadline": "Redefining Time. Redefining You."
},
"call_to_action": "Own the Future – Pre-Order Now",
"visuals": "Logo reveal with glitch distortion, holographic flare, and metallic sound burst"
}
},
"motion_graphics": {
"transitions": ["digital glitch", "energy ripple", "neon light sweep"],
"text_animations": ["kinetic typography with glow", "holographic flicker", "particle dissolve"]
},
"music_and_sound": {
"soundtrack": "Epic cinematic electronic score blending synthwave pulses with orchestral hits",
"sound_fx": [
"Holographic UI beeps",
"Energy pulse surges synced with transitions",
"Glitch distortion swooshes and metallic echoes"
]
}
}
}
Prompt 3:
{
"video_ad": {
"title": "Nutella Ad - Taste the Future",
"style": "Cinematic Rewel",
"product": {
"name": "Nutella",
"type": "Chocolate Hazelnut Spread",
"brand_identity": "Futuristic"
},
"visuals": {
"opening_scene": {
"environment": "Futuristic kitchen with neon ambient lights, holographic breakfast table, and glowing mist around surfaces",
"camera_motion": "Smooth dolly-in through a holographic doorway revealing the iconic Nutella jar levitating",
"color_palette": ["warm chocolate brown", "neon cyan", "glowing amber", "pure white"],
"sound_design": "Deep cinematic hum blended with subtle futuristic chimes"
},
"mid_scene": {
"focus": "Close-up of Nutella spreading across futuristic holographic toast, with creamy swirls forming glowing patterns",
"motion_elements": [
"Slow-motion chocolate waves resembling liquid metal",
"Particle sparkles as hazelnuts orbit around the jar",
"Dynamic neon light streaks syncing with spreading motion"
],
"atmosphere": "Dreamy futuristic morning vibe with holographic utensils and glowing sunlight beams"
},
"highlight_scene": {
"visual_effects": [
"Nutella jar breaking through a digital prism of light",
"Slow-motion hazelnuts turning into glowing orbs of energy",
"Swirls of Nutella forming a futuristic vortex around the jar"
],
"camera_motion": "360° orbit shot around the jar with speed ramping and cinematic lens flares"
},
"ending_scene": {
"environment": "Nutella jar placed at the center of a futuristic glowing dining table, surrounded by holographic family silhouettes enjoying breakfast",
"text_overlay": {
"headline": "Nutella",
"subheadline": "Future of Flavor. Future of Joy."
},
"call_to_action": "Indulge in the Future – Grab Your Nutella Today",
"visuals": "Logo reveal with glowing chocolate ripple, glitch distortion, and futuristic metallic sound burst"
}
},
"motion_graphics": {
"transitions": ["liquid chocolate morph", "glowing ripple wipe", "digital glitch streaks"],
"text_animations": ["holographic flicker", "3D extrusion with chocolate glow", "particle dissolve typography"]
},
"music_and_sound": {
"soundtrack": "Epic cinematic score blending warm orchestral notes with futuristic electronic beats",
"sound_fx": [
"Smooth chocolate pouring sound synced with low bass drops",
"Hazelnut crackles turned into futuristic energy sparks",
"Glitchy metallic swooshes for transitions"
]
}
}
}
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